The Treading Water Strategy for Business Coaches

In this episode of the Business Coaching Success Podcast, B.J. O'Neal reflects on the concept of "Treading Water" and its importance in building a thriving coaching practice. Fresh from a break, B.J. draws insightful parallels between the ocean and business, illustrating how the act of treading water mirrors the challenges coaches face in their journey. He emphasizes that success isn’t linear and that resilience during the difficult phases of building a coaching practice is key. Through this episode, B.J. highlights the significance of knowing one's personal motivations ("why") and offers actionable strategies for business coaches to maintain momentum, particularly when starting out. Key Takeaways: Success involves overcoming challenges and requires resilience. Treading water means keeping momentum despite uncertainty. Knowing your "why" is crucial for sustaining motivation. Focus on securing your first three clients for growth. Continually learn and adjust your approach for long-term success.