Arzo Yusuf: Social Impact Entrepreneurship

She's a social impact entrepreneur, a public speaker and a women's empowerment activist who's doing everything she can to make a positive change in the world. Please welcome Arzo Yusuf. Connect with Arzo @thearzoyusuf and @thesexybossbabe Connect with me on your favorite platform: https://pods.link/aardvarkgirl -- 00:22 A social impact entrepreneur is really somebody that has a social impact business model. So it's a for-profit business with a social component. So something that contributes to the social good of the community in various aspects. It could be the environment. It could be some kind of social cause. It could be helping out animals, helping out people - something that gives back to the community to make the world a better place. 01:09 I really kind of have a bleeding heart. It runs really deep, nd I care about humanity. I care about people. I care about my community. And I try to give back in different ways, and the suffering of people really bothers me. It hurts me. So whatever I've been able to do over the years, I've done, whether it's volunteering my time, whether it's being involved in a charity organization sitting on a board, helping raise funds to be able to donate to different causes, things like that. And then I came to kind of at crossroads in my career and personal life and I ended up starting my social impact brand, Sexy Boss Babe, and having it structured as a social impact company made sense for me. 02:43 Just because you are someone with a good heart, and you do want to give back to a good cause, it doesn't mean that you should completely self-sacrifice. You can definitely do good in the world but still take care of yourself and make sure that your business is making money and thriving while you're giving back. 03:37 Sexy Boss Babe is actually a beauty product. There are these little cute glue on nails that saves you time from going to the salon. So that's definitely one way of getting self-care, and then it's a fun beauty product and the brand identity is all about women empowerment. So we have our own definition of what a sexy boss babe is - it's a breed of woman that's confident from the inside out. She can be thin or plus size, tall, short, athletic, any size, shape, or color. Her beauty comes from knowing her self-worth and going after what she wants in life. She is fierceful and empowered. So every box has a positive affirmation. And then the Sexy Boss Babe Podcast is about female-centric topics like self-esteem, empowerment, entrepreneurship, just different things that us women go through. 06:56 I think you're a pretty strong woman, and you're independent, and you're a go-getter and, you know, we have our struggles, but we don't let those titles and definitions or whatever limit us. Unfortunately, not everyone is that way, and it takes time to get to that place in our journey, I think, as being empowered women. 08:30 Self-awareness is really important, just really knowing yourself, knowing your limitations, but then also knowing what your priorities are and knowing the value of each priority. Sometimes people kind of just get stuck in the tasks of, I gotta do this, I gotta do that, but if you take your time and just look at, what's the value out of this activity? You're like, wait, this is not doing anything. This is actually a complete waste of my time, but it's keeping me busy. So you have to know those things and you don't always know them right away. Sometimes it takes time, through trial and error, to figure out, okay, wait, this was not a value added activity. 11:00 As a small business, social media is very important, but at the same time, it might not always be your revenue generator. And it takes a lot of input into social media to really get the return on investment.  13:34 I have these periods where I have three months of really hard go, go, go, and then after that project, or whatever it is, gets completed, it's like, okay, I have a decompress period. And then planning