Ep #110: Jennifer White: Brand Basics: What Makes You So Special and What Really Matters to Consumers and Your Employees

Had an AHA or Insight? Share it: In this episode of the Business Growth Architect Show discusses the importance of developing the brand both internally and externally for an organization. Jennifer White, the Chief Brand Architect at Collective Memory, shares insights on Full Spectrum Branding, emphasizing that the brand goes beyond visual elements like logos and colors. She explains that brand is about the fundamentals of how a business operates, its purpose, and differentiation in the world....