What's your brand's story?

Originally published 10/2019 Storytelling has been used to shape and redefine events in order to persuade and change possible outcomes in history.  Storytelling evolved as a way to ensure that history was handed down from generation to generation, so historical events were retold over and over to educate and entertain an audience. Join me at the Cafe as I explore the value and strategies of storytelling, along with some practical advice on establishing your story's premise