# 448 Why B2B Marketing Teams Shouldn't Be Measured on Revenue

Breaking B2B - B2B Marketing & Demand Generation Podcast - A podcast by Sam Dunning - Mondays

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📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► Clark Barron (CMO of Ronin & Founding Editor of Burn It Down) joins Sam on Breaking B2B to share:  👉 Marketing can't generate revenue, only the ability to generate revenue. 👉 Ensuring your product fits the market 👉 Marketing should be measured on market impact , not sales output. 👉 Don’t let people get in the way of your success. 👉 The end goal isn’t to get leads, it’s to get a shtload of money!  🔗  Clark Barron 👉 BB2B Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================