#007: Why Prospects LIE To You - The UK's Most Hated Sales Trainer

Benjamin Dennehy is The UK's Most Hated Sales Trainer. In this episode Benjamin and I chat through how he went from wanting to be a lawyer to falling into recruitment, narrowly avoiding getting fired and then moving into the sales world. We learn Benjamin's story up to setting his own business and how he became The UK's Most Hated Sales Trainer! Benjamin explains why prospects often lie to you along with techniques to avoid this and get to the truth. Plus we learn Benjamin's most successful strategies to grow your business, boost sales and make the best use of digital marketing.