#013: Everything Comes Down To Metrics - James Isilay

James Isilay is founder and CEO of Cognism (150 employees across offices in London, Macedonia, Croatia, New York , Vancouver and Singapore and over 450 clients).   James and I discuss how he went from being a software engineer, then into trading and sales and moving on to starting Cognism. James has grown the company to $8 million in Annual Recurring Revenue since working full time on the business in 2016.   We chat through James' awesome tips on how to hire the best sales people, how to scale a business, how to gain funding, how to effectively do both inbound and outbound marketing and why everything you do in business/sales comes down to metrics.   Plus, we learn the top business growth & digital marketing strategies James recommends to skyrocket your biz and sales.