#054 Using Digital To Build Relationships 📟 - Scott Ingram

Scott Ingram talks with Sam about how to build your audience! Scott is the host of the Sales Success Stories AND Daily Sales Tips podcasts. He's the author of two books: Sales Success Stories and B2B Sales Mentors. On top of that he's a quota carrying sales professional, working for the professional services company, Relationship One, as an Account Director. Scott lives with his wife and two daughters in Austin, Texas where he'll be hosting the third Sales Success Summit on October 12th and 13th Scott gives us a snap-shot of his story in business up to now. We learn how he's launched 2 highly successful podcasts and a live sales yearly event. Scott explains that when it comes to digital marketing and selling with social - you should build an audience 1st, your content needs to be a niche you are knowledgable on, you should focus on one platform and play the long term game and be CONSISTENT. We also discuss easy ways to start conversations with your ideal customers through short interviews, to avoid the dreaded 15 minute meeting request and get meetings booked with ease! All this and more will help you to skyrocket your own sales & Biz!