#069 Curiosity Didn't Kill The Cat 😼 - Kate Lewis

How can curiosity improve your business and sales? Kate Lewis is CEO and Co-Founder @ e4enable, & 5onFriday UK coach. e4enable is driven by Kate’s passion for sales coaching and development, coupled with a frustration of how often organisation-wide efforts fail, are haphazard or plain non-existent in the first place! Kate’s been in technology sales for over 20 years, most of which in leadership. Her experience spans zero employee start-ups right up to multinational PLCs. Her first start-up was when ‘digital marketing’ wasn’t even a thing using fax machines and mail outs. Kate explains how being curious about her prospective businesses and difficulties has helped win her more deals...and how being curious about her team members goals, and really digging deep beneath the surface to find answers as to their 'why's' has helped her to really keep teams motivated and smashing their targets. We also discuss why culture is very important for business and why you should never think of your prospects/clients as a number. Kate shares her top digital marketing strategies including LinkedIn ads + white-papers, to generate leads and how to effectively work these opportunities into new business! Use Kate's pro insights to help you skyrocket your own sales & biz!