#077 Why Negotiation Is Crucial For Business 🗣 - Patrick Tinney

Using Negotiation To Grow Your Business & Sales! Patrick Tinney, Author, sales and negotiations expert, joins me for Sam's Business Growth Show. Patrick is the founder and Managing Partner of Centroid Training and Marketing. He is one of the most published authors on business negotiations in Canada. Over his 30 year career, Patrick has concluded multimillion dollar media sales and negotiation solutions for many of Canada’s largest advertisers. In this episode we have good chat through: 👉 Actionable negotiation tips you can utilise from today to win more business. 👉 Patrick's story and lessons learnt. 👉 How good think we are at negotiation versus how good we actually are. 👉 Why you should never split the difference on pricing. 👉 Negotiation strategy. All Amazing nuggets to help you skyrocket your own sales & biz!