#081 Is Influencer Marketing Really Worth It? πŸ€” - Neal Schaffer

Breaking B2B - B2B Marketing & Demand Generation Podcast - A podcast by Sam Dunning - Mondays

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What real value can influencers really bring to the table for brands and businesses? Neal is an authority on helping innovative businesses digitally transform their sales and marketing. He’s the Founder of the digital marketing consultancy PDCA Social, Fluent in Japanese and Mandarin Chinese Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including the recently published The Age of Influence Check out Neals Podcast: 'Maximise Your Social Influence' a podcast for marketing inspiration. Neal has plenty of actionable tips to share on digital marketing, sales and growing a business... πŸ‘‰ How do we get started with it? πŸ‘‰ What resources should be allocated to an influencer marketing campaign? πŸ‘‰ What ROI can be expected and how can you measure it? πŸ‘‰ All great stuff to help you to skyrocket your own sales & biz!