#121 Should Marketing Decisions Always Be Based On Data? π - Anna Shutko
Breaking B2B - B2B Marketing & Demand Generation Podcast - A podcast by Sam Dunning - Mondays

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π Why businesses have to be more analytical and data driven! Anna is the Product Marketing Manager @ Supermetrics. Supermetrics picks up all the marketing data you need and brings it to your favourite reporting, analytics, or storage platform β whether thatβs a spreadsheet, a data visualisation tool, or a marketing data warehouse. π Listen to Anna & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: π By being more data driven can we make decisions faster, make more informed decisions and be more objective? π What should we be measuring? π Differences between qualitative and quantitative data & why they are both important π How can we become more data driven? π What kind of reporting and analytics tools are the most popular π½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs π WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk