#135 Create Copy That Sells On LinkedIn - John Espirian

Breaking B2B - B2B Marketing & Demand Generation Podcast - A podcast by Sam Dunning - Mondays

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👉 Why should you bother with creating content on LinkedIn?! John Espirian is the relentlessly helpful copywriter, all-round LinkedIn nerd, eager experimenter and author of Content DNA. B2B clients hire John to write web pages, expert articles and case studies and improve their presence on LinkedIn 👉 Listen to John & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Who to target with your content 👉 Utilising John’s CHAIR framework to get results from your copy 👉 How and why to play the long game 📽️ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk