#140 Why Salespeople Need To Grasp Content Marketing & Marketers Need To Get Sales - Michael Hanson
Breaking B2B - B2B Marketing & Demand Generation Podcast - A podcast by Sam Dunning - Mondays

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š Why salespeople need to think like marketers and vice versa Michael is the founder and CEO of Growth Genie - a consultancy that empowers B2B sales teams to have more meaningful conversations and get in front of more of their ideal customers. š Listen to Michael & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: š Why personalisation is important š What content to share in sales emails and outreach š How marketers can support sales get the most out of their content š WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk