#302 How Ahrefs Bootstrapped To $100M+ (CMO shares marketing secrets)

Breaking B2B - B2B Marketing & Demand Generation Podcast - A podcast by Sam Dunning - Mondays

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► Why Ahrefs decided to stay bootstrapped and not go for investment ✔ Tim Soulo Chief Marketing Officer and Product advisor at Ahrefs. 🎧 Have a listen to Neal & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Between 2016 and 2020, Ahrefs’ revenue grew from $16 million to $88 million: The key steps taken to see such growth 👉 Marketing channels invested in 👉 Building out a marketing team 👉 How to win with SEO 👉 Building a content flywheel 👉 How to balance brand and demand growth (Ahrefs has 100s of thousands of followers on YT and socials) whilst hitting revenue targets? TIM SOULO ★ LinkedIn: https://www.linkedin.com/in/andersoncat/ ★ Web: https://ahrefs.com ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹