#304 Why B2B Marketing Should Get Prospects Emotional - Cat Anderson

ā–ŗ What does getting emotional with marketing mean? āœ” Cat Anderson is Head of EMEA Marketing @ Sprout Social šŸŽ§ Have a listen to Cat & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: šŸ‘‰ Why are B2B companies typically very corporate compared to B2C? šŸ‘‰ How does this impact revenue? šŸ‘‰ What not to do šŸ‘‰ Steps to being memorable and getting your prospects emotions through your marketing CAT ANDERSON ā˜… LinkedIn: https://www.linkedin.com/in/andersoncat/ ā˜… Web: https://sproutsocial.com/ ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ āœ” Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹ā‡¹

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Break free from sh*t b2b marketing. Join 1000s of legends tuning in weekly. (previously Business Growth Show). No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific marketing & website tips you can use today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/ Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)