#305 Why Middle of Funnel is Key For B2B Marketing - Ellen Schwartze

► What is the full funnel? ✔ Ellen Schwartze is Sr Director of Demand Generation @ Knotch & Host @ The Pro’s & Content Podcast 🎧 Have a listen to Ellen & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 The different types of buyer journeys 👉 What is first/middle/last touch attribution 👉 Why is middle touch content a tipping point in the buying journey? 👉 How to win with middle touch content ELLEN SCHWARTZE ★ LinkedIn: https://www.linkedin.com/in/ellenschwartze/ ★ Web: https://knotch.com/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹