#378 B2B Marketing Metrics That Matter!

► The importance of measurement in B2B marketing!Sam talks to Vikash Koushik, Head of Marketing @ RevenueHeroThey cover:👉 Key metrics to measure and why👉 MQLs and SQLs broken down👉 Using data over emotion👉 Using your website to qualify leads👉 What’s working well for RevenueHero to drive pipeline that closes📌 Vikash Koushik📢 LinkedIn🔗 Web link======================The show is brought to you by...  RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Factors.ai======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newletter======================