Growth - Ecommerce Basics and Omnichannel Strategy for Businesses

This episode of the Meta Business, Innovation and Technology podcast focuses on shifting trends and ecommerce and what companies need to do to respond to these trends. Podcast host Jordan Rogers-Smith is joined by Varun Puri, Director of Commerce Business Engineering at Meta, and Sharon Gee, VP Revenue Growth - GM Omnichannel at BigCommerce.

Varun notes that discovering and purchasing products from brands and creators that people love is a fundamental human activity. But before you can be a brand or creator that people love, you need to get the basics of ecommerce right. Then you’ll be able to perform well on, among other places, the growing number of social marketplaces.

Sharon agrees that the fundamentals are key and goes on to underline the importance of having a data strategy to match your marketing strategy. While moving into omnichannel is alluring, it’s important to make sure that your brand is prepared for that leap forward.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Varun Puri and Sharon Gee on LinkedIn. Visit BigCommerce to learn more about the services it offers to retailers, including store creation, SEO, hosting, marketing, and security.