Growth - First-Party Data Governance: Perspectives From Digital Advertising

Adrian Nash, Head of Strategy for Customer Experience at SAP, joins podcast host Jordan Rogers-Smith and Sean Bedford, Business Engineer at Meta on this episode of the Business, Innovation and Technology podcast. They discuss changing expectations and regulations around consumer data privacy and the innovative technologies that result.   Adrian and Sean begin with an overview of data privacy as it relates to digital marketing. They discuss the shift away from third-party and toward first-party data as a way to balance privacy and personalization. The technologies that support this trend have a significant impact on consumers’ digital behaviors, the development of new legislation, and more.   You’ll also learn about SAP and Meta’s newest innovations in privacy-enhancing tech. For example, Meta’s Privacy Lift Measurement solution allows advertisers to understand campaign performance while limiting data access. At SAP, privacy-enhancing technologies are opportunities for innovation and investment. After you listen, connect with podcast host Jordan Rogers-Smith and guests Adrian Nash and Sean Bedford on LinkedIn.