How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta

On today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta.   We talk about:   - Some key business updates across Meta’s platforms. - How Meta users can ensure they get the most out of Meta’s tools. - Brand advertising and how it works with performance marketing. - Key trends in omnichannel marketing. - How advertisers can continue to drive great performance in a more privacy-focused world. - How can CMOs prepare their teams for more innovation in the future? - The future of marketing agencies as AI becomes more powerful. - How marketers can start building their AI capabilities. Resources mentioned: https://ign.com/ ChatGPT   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing