The AR Revolution in Advertising with Luke Hurd at VMLY&R

On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.   We talk about:   - What exactly is AR? - How can people discover and use AR? - How AR storytelling has evolved. - The importance of interaction when it comes to AR. - Using Instagram Reels in storytelling.   Resources mentioned: Instagram Reels   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing