#68 - Mike LaRusso: STOP cold calling, and DO this proven sales technique instead

Mike LaRusso is a sales innovator, an industry veteran with over 40 years of experience working in diverse sales roles for a multitude of organizations, and the author of The Sales Professional's Survival Guide – A Blueprint for Tactical Prospecting, a book that draws on his four-decade-long tenure as a sales consultant; by revolutionizing business development, data analysis, and project management, he is an expert in securing new accounts, leveraging data insights, and leading transformative ventures Episode Links: Mike's LinkedIn - https://www.linkedin.com/in/michaellarusso/ Mike's Instagram - https://www.instagram.com/mike_larusso1/ Mike's Website - https://www.mikelarusso.com/