Kayleigh Barber from Digiday explains how publishers are changing the focus of their sales teams
Business Matters with Karl Fitzpatrick - A podcast by Karl Fitzpatrick - Saturdays
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Kayleigh Barber from Digiday joins Karl Fitzpatrick to outline how digital publishers are changing the way in which their sales teams operate, the shift to a category specific focus rather than a brand specific approach, the benefits which media companies have enjoyed by using AI in the sales process.
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