Laura Daley from Folk Wunderman Thompson on why brands need to understand the modern family makeup

Laura Daley from Folk Wunderman Thompson joins Karl Fitzpatrick to discuss why brands need to be aware of how the makeup of the Irish family has changed, why families feel that they are not adequately reflected by in advertising today and what they can do to better communicate with the family market. Hosted on Acast. See acast.com/privacy for more information.