206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Today I will be speaking with Nikita Morell, an architect-only copywriter and the founder of Architects Wordshop.  Nikita helps architects communicate their value, so they can get a steady stream of ridiculously good projects. Her mission is to make architecture websites sound less robot, and more human. She has studied 663 architecture websites (you can see the results on her website) and sends emails packed with free copywriting tips, templates, and slightly amusing stories.   In today’s episode, we will be discussing: Clarity trumps creativity Why copywriting makes the difference Increasing your credibility with target clients   To learn more about Nikita visit her: LinkedIn: https://www.linkedin.com/in/nikita-morell-21a72221/ Website: https://nikitamorell.com/ Email List: nikitamorell.com/email-list   ► Feedback? Email us at [email protected] ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Carpe Diem!