1.16 New Moon - Keith Villa created the biggest "craft" beer in the world, Blue Moon, now he brews with cannabis

Business of Beverages - A podcast by Will Keating - Mondays

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In this episode you'll learn why the man who single-handedly gave us one of the biggest beers in the world, Blue Moon, believes that his new cannabis beer might eclipse his previous success.Dr. Keith Villa is a living legend in brewing circles, having not only created Blue Moon but also led the marketing and production from relatively humble beginnings to global success. For many, Blue Moon was the beer that opened their eyes (and taste buds) up to a world of flavours that mainstream lagers simply couldn't compare with. This arguably turbocharged the craft beer revolution and shaped the global beer market we know today. However Keith didn't stop there and his latest venture, Ceria Brewing, focuses on Cannabis infused beers and he describes the "Tsunami" of opportunity that legalisation creates. Keith also talks about how his new book, Brewing with Cannabis, giving practical advice for anybody wanting to start making Cannabis beers and beverages at any scale. We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time we hear from Tara Nurin, Beer Journalist, Author and Lecturer. Tara talks about her newly launched book: A Woman's Place Is In The Brewhouse and she explains how women's role in brewing has changed throughout history and how modern women are overcoming challenges to improve their representation and making brewing a better industry for all.On top of all that  that, Foxy and Will make a BIG announcement about an upcoming live Business of Beverages session in Dublin at the Grub & Gargle Festival at The Circular, they also talk about Foxy Brands THC Tea and forget to discuss Mexican Stouts.Please take the time to give us a 5 star review on Apple Podcasts. Go on, go on, go on, go on, go on, go on... thanks.For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).To support the work we do, we would appreciate it if you could click here to buy us a coffee.Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.All opinions are those of the person expressing them at all times.Recorded at Hellfire Studios.Support the showFor more high-lights and low-downs follow @BizBevPod on Twitter or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show.