1.19 Building a brand from the bottle up with Richard Ryan - How and why design matters for your product

In this episode you'll learn what goes into designing a successful drinks brand, from the smallest details to the biggest challenges.Foxy and Will were invited to a secret, private pub in an undisclosed Ulster location for an interview with one of the most creative, insightful and driven leaders in the global drinks industry, Richard Ryan. Richard is a spirits savant, equally comfortable designing the best bars in the world (Merchant Hotel, The Dead Rabbit, BlackTail), scheming new brands into life for clients (Gunpowder Gin, Hinch Whiskey), developing world class brand homes (Roe & Co., Johnnie Walker Princess St.) or crafting his company's own portfolio of new to world brands (The Shamrock Whiskey, Jawbox Gin, Bowsaw Bourbon). In a full length interview, Richard gives a masterclass in using design as a tool for building a brand, not merely creating a product. It is simply the best advice you will ever get on how to go about creating a drinks brand that will stand out, add value and achieve your goals.Desert Island Drink will return in the next episode.If the quality of this episode can't persuade you to give is a 5 star review on Apple Podcasts or  to buy us a coffee to support the work we do, well we just don't know what will to be honest!For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.All opinions are those of the person expressing them at all times.Recorded at Hellfire Studios.Support the showFor more high-lights and low-downs follow @BizBevPod on Twitter or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show.