1.0: Trailer

Announcing the upcoming launch of the Business of Beverages podcast: Drinks Industry insights from the back office to the front line. In a few short weeks we will be bringing you an insiders view of the people, products and plans that are shaping the trillion dollar beverage industry.In this trailer episode we share some upcoming highlights from interviews with the most interesting, insightful and irrelevant players in the business. We talk to Tom Lix of the Cleveland Whiskey Company about how he came to approach making whiskey in days, not years. David Gluckman, the inventor of Baileys Irish Cream, gives us his views on how the current poster child for NPD, Seedlip, is getting it all wrong. And Melissa Cole, beer writer extraordinaire, explains why companies need to stop "doing diversity".Subscribe now and you will get all episodes when we launch.Professionally produced, self funded and fiercely independent.x4BQu627iBQiqeMTC0JxSupport the showFor more high-lights and low-downs follow @BizBevPod on Twitter or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show.