BoC #1: Approach Your Security Projects From a Marketing Perspective to Get Business Buy In

Welcome to the first episode of the Business of Cyber podcast. We provide consistent, relevant, and valuable content to help security leaders better align with their business peers while helping business people better understand the value and business impact of cyber security.

Our guest today is Gabriel Friedlander. Gabriel is the Founder of Wizer - an organization with the mission to provide free security awareness training for everyone. To date they've partnered with over 3000 organizations to offer free, simple, educational, and entertaining training content. Prior to starting Wizer, Gabriel was a Co-Founder of ObserveIT, an insider threat management platform, which sold to Proofpoint last year for $225 million. 

On today's episode, Gabriel and I walk through:

How do view the potential business impact of insider threats, given insiders can have direct access to the "keys to the kingdom?" 

What training/HR policies can be put in place to best minimize the risk of insider threats? 

How can security teams market their projects, solutions, and investments, to be better received by the business?

What do car brakes and security teams have in common?

Contact Joe and the Business of Cyber:

Email: [email protected]

Website: businessofcyber.com

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