BoF #33 – Digital Engagement with Michael Franklin

Welcome back to Business of Film, episode 33. This week we are joined by Michael Franklin, a film business consultant working with companies like Distrify and a researcher focusing on digital engagement. Michael also works at the Institute for Capitalising on Creativity at the University of St Andrews and is affiliated with Creative Scotland: the national leader for Scotland’s arts, screen and creative industries. In this episode we chat about: – The gap between social and getting the consumer to “hit the button”. – How to evaluate data. – Theatrical Dramatic vs. Documentary production in the DIY model. – What the most meaningful Twitter metric is… according to the data. – How P&A will start to shift based on social trends and what this means for you. – How value is NOT aligned… yet.