A Look Inside Electric's Marketing Strategy with Ian Foulke

On this episode of Business of Social, join David and Ian Foulke, the Director of Marketing at Electric, as they delve into the exciting realm of brand and product marketing. Discover the secrets to crafting a compelling brand identity, and learn why segmenting your audience is essential for success. Plus, get their professional opinion on Instagram's groundbreaking new shopping feature. Ian shares a wealth of expert advice on social strategy, product marketing, and achieving work-life balance. Don't miss out on this must-listen conversation!