A Look Inside The Evolution of Twitter with TJ Adeshola

TJ Adeshola, Head of US Sports at Twitter, joined Business of Social to discuss all things marketing, best practices that every brand should doing on Twitter and things every brand should STOP doing on Twitter. TJ gives his take on where the future of social media is headed, apps/platforms he uses on a daily basis, and general insight into the industry. He also discusses how athletes/celebrities/brands can create lifelong fans by engaging with their fans with a simple like or RT. "If you're a young kid in Los Angeles and Kobe Bryant likes your tweet, that kid is automatically a lifelong Kobe fan now!"