A Look Inside the NHL's Social Strategy with Sean Dennison

On this episode of Business of Social, Sean Dennison, Director of Social Media at the NHL, joins David to discuss the NHL Seattle franchise's social strategy and the organization's plans for continued growth. The conversation highlights the significance social media has on marketing and how the distinctiveness of hockey can be utilized to generate exceptional content while bringing live game highlights to social media. Additionally, they delve into the NHL's commitment to promoting diversity and leveraging the equality conversation.