How the Music Industry is Evolving with Digital with Lindsay Williams

Sr. Director Digital Partnerships at Capitol Records, Lindsay Williams,  joined Business of Social to discuss the changes in the music industry over the last 10 years. How apps and brands like Spotify, Pandora, Apple Music, YouTube have emerged as major players and where she sees the industry going next. She gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and why your personal brand is so important. "Think back to any person you've met over your life, and the first things that pops into your mind about them is what you associate with their personal brand. What people think of you is what they associate you with. What are you known for? What do you want to be known for? Figure that out and you can make actual steps to get yourself there."