Managing Social For The Largest Events In The World with Madeline Mesevage

Madeline Mesevage is the Sr. Manager of Operations for Brand, Marketing, & Digital Strategy at Dick Clark Productions.  DCP produces the biggest events in the industry including the AMA’s , Golden Globes, Billboard Music Awards, Academy of Country Music Awards and many more.  With more than 55 years of award-winning shows, they are the world’s largest producers of televised live-events in entertainment.  On this episode, Maddy dives into the social strategy behind DCP and how they squeeze out every ounce of fan engagement, topping the rankings.  Here are some of the topics: 0:49 - Maddy's role and day-to-day at Dick Clark Productions 2:19 - The KPIs and other critical elements when preparing for an event 3:57 - Today's main social KPI and how it's changed over the years 5:40 - Why Dick Clark Productions is the best-in-class 6:35 - How to tailor the narrative of content to a specific social platform and it's audience 8:04 - LIVE streaming strategies and how to prepare 10:04 - The growth of digital sponsors/partnerships and how to monetize 12:41 - The importance to success of performers/presenters and their social followings 14:53 - Social influencers: their value and the analytics 18:47 - The effects of social algorithm changes 21:23 - The “must-have” software tools for social 22:45 - When to invest time, energy, & money into new platforms & features 23:42 - The social platform that is “undervalued” that you can capitalize on 25:20 - The most important roles you should have on your core internal marketing, social, and content team 27:15 - The best social network right now 27:30 - The state of Snapchat and how to use it effectively 28:40 - The future of OTT vs. digital 31:20 - How to allocate time & money to create original content for digital exclusives 33:42 - How to get the most from external teams & vendors and utilizing them effectively 35:22 - Tips for creating a well-branded experience for your audience 38:07 - Types of content & brand integrations that mesh perfectly 39:55 - DCP’s social strategy in-between shows, the offseason, when engagement is lower 42:01 - How to approach "moments" primed to go viral and the shift in real-time strategy 43:48 - The future of the social industry (YouTube strategy) 48:29 - Planning events: the preparation and time involved   FOLLOW Maddy:  Twitter: @MaddyMesevage   FOLLOW THE SHOW: David on Twitter: @DavidjBrickley Brett on Twitter: @Brett_T_Regan   @bizofsocial: Facebook Twitter Instagram   An STN Digital Production STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. stndigital.com