Marketing Tips and Tricks from a CMO with Ann Crandall

On this episode of Business of Social, we talked with Ann about how the business of sports marketing has evolved, best practices for marketing yourself and your products and career advice for anyone whose looking for a way to stand out and advance their career. Ann Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, content distribution, 360 marketing campaigns and ticket sales.