Running Social for the College Football Playoff with Katie Cavender

Katie Cavender, Assistant Director of Communications at the College Football Playoff, joined Business of Social to speak about running all things social for the CFP and what goes into the social strategy for a major sporting event. She discusses all of the excitement that comes with managing a "Super Bowl" type event, the shift from prepping for an entire season to a one month window and how great it is to see so many women running social in the sports industry. Katie gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and overall insight into the industry.