Editorial: All that matters is what the customer thinks

How do you predict now what customers may do? How do you get an intimate understanding of your customers right now with so much uncertainty? What can we learn from the mistakes of how solution providers are handled by their channel partners to make sure we are successful predicting the future? Some guidance from Dave Sobel, Host of the Business of Tech on how to best address uncertainty right now. Support the show on patreon: patreon.com/mspradio