Want to start an IT Services company?

Inspired by a reddit comment, let's tackle the question "what should you do if you're new to the space?" I've done two videos that are super popular – "If I were to start an MSP", and "Don't Start an MSP". The first is about the type of business I would start now, and the second about the challenges of the market as they exist now, that did not exist when I first started. If I was starting something today.. how would I disrupt my competitors? How would I disrupt and displace those established providers? Rather than gatekeeping… how could I stand before the gates and tell the invading army how to take them down?