Ivana Taylor: How to do less, but focused, marketing

I'm joined today by a marketing expert who helps business owners do less, but focused, marketing. Here are the five takeaways in this episode: (1) The three types of marketing strategies; (2) How to tell the difference between a marketing 'strategy' vs a 'tactic'; (3) How to know if you should do 'paid advertising' vs 'non-paid advertising'; (4) How to focus your message so that your target customer will connect with you; (5) Why you should welcome competition