Michael Roderick

When it comes down to it, your success in business is about people, notes Michael Roderick. Your customers and clients. Your business partners. The people you know who will refer you to others. You can’t take these relationships for granted if you hope to leverage them to help grow your venture. You have to develop them… cultivate them. But that doesn’t mean flooding social media with posts and comments, cold emailing potential partners, or handing out your business card.