Identifying and Defining Your Target Audience with Declan Dunn

What's the first step in creating any business marketing? Develop your target audience personas. The old adage, if you aim at nothing, you'll hit it every time, is equally true in marketing. If you don't have a clear target audience, you will not connect with anyone. Follow this three-step process by Declan Dunn that will help you define your audience personas with ease.