S1 | Lesson 5: Pricing it right

How does someone who is camera-shy become one of the most recognizable faces in Southern California? Alexis Ohanian visits San Diego to meet Jerry Navarra and Brian Woods of Jerome’s Furniture and discuss TV-commercial stardom, family-business succession, and devising a business plan that defied every norm in the industry. Be sure to subscribe and review Business Schooled after listening, and learn more at synchrony.com/businessschooled