Does Branding still matter? Reflections from NextM2020 by Business Science

In this special Episode of Business Science Podcast, Kresten Bach Søndergaard and Kristian Toft reflect on the NextM2020 day one presentation by Mark Ritson. ”CMOs that are only focused on performance marketing are idiots” This is how it sounded from Mark Ritson under his Q&A at today's NextM2020. Above is just one of the many innovative and somewhat provocative points from Ritson, who came around topics such as brand building, long-vs. short-term performance and digital transformation. Kresten and Kristian shares their perspective in a Nordic context. Watch the full Keynote here live2020.nextm.io Haven't signed up for NextM2020? Let us know on email [email protected] and we will sort you out!

Om Podcasten

Business Science Podcast er en podcast der omhandler Business ROI og Martech Consultancy. I Business Science Podcast giver vi dig, lytteren, en dybere forståelse for de nyeste trends, analyser og spændende indsigter i hvordan marketing verdenen bevæger sig og hvordan du kan være med der hvor det sker!