Survival of the fittest: Social media success in an era of digital Darwinism

Social media’s rapid growth and constant evolution means brands are constantly having to pivot and adapt to engage their consumers successfully. In this episode of the Customer Perspective podcast, Alice Paul is joined by Digital Marketing colleagues Susan Maginn and Karishma Joshi. They discuss the challenges brands are facing across social, what they must do in order to survive in this changing landscape, as well as the latest social media trends to watch out for!