Prioritizing and Developing a Brand

Prioritizing and building a brand is at the heart of fueling the overall growth of an organization. But how do you build a brand when you are still building a customer base? Our guest today has insight into how and when to prioritize brand building when you still have to build the businessSarah Berg is the Vice President of Marketing at Matic, a company changing the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. In this episode, Sarah shares her thoughts on building a brand at a growth stage. Join us as we discuss:What is Matic, and what do they do The marketing challenges that Sarah and her team faceHow to create a brand foundation that aligns with a long-term corporate strategyThe different stages of brand development How Matic has approached brand development