Measuring success in sustainable travel, minus the greenwashing

The pandemic prompted companies to take a closer look at the environmental impact of business travel. Now, as travel gradually begins to restart, we can expect sustainability to remain a key priority for many organizations.CWT's Richard Johnson, Senior Director, CWT Solutions Group speaks to a panel of experts representing different viewpoints—including airlines, environmental non-profits, TMCs, and travel buyers—to discuss a major point of contention in making corporate travel programs greener: how companies should set targets and measure success.LearnMeaningful, actionable ideas on how to measure success of carbon reduction initiatives.Best practice examples from customers and suppliers on delivering successful change.How to balance creating more sustainable programs with the financial implications of doing so.Visit mycwt.com