Episode 4 (EN): BusinessShift – Circularity: From Linear Thinking to a Circular Economy

In this episode of BusinessShift, everything revolves around circularity – the circular economy as a key to sustainable and economically successful business practices. Tobias Kirchhoff and Dr. Bahar Cat-Krause explore why companies should move away from the traditional linear "take-make-dispose" economy and toward a closed-loop system of resource use. They highlight practical approaches and successful best practices, such as Fairphone and Patagonia, and demonstrate how companies can not only protect the environment but also secure long-term business success through smart product design, durable materials, and innovative business models. ****In compliance with AI regulations, we disclose that the English voices in this podcast episode were generated using artificial intelligence based on the original German version.****