Backlink Due Diligence & Tech SEO with Rad Paluszak

Technical SEO is a vital part of any SEO strategy. Without it, search engines could not access your site at all.  For today’s valuable episode, I together with my amazing guest Rad Paluszak will break down the complex technical SEO issues. Rad Paluszak is a web developer and software architect with 20 years’ experience. He is a technical mastermind in the SEO industry since 2010. Rad helped Matt Diggity run his SEO agency The Search Initiative and Matthew Woodward with Search Logistics. He recently founded Husky Hamster, an outreach link-building company. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives. Our conversation focused on the following topics such as SEO due diligence and determining the value of backlinks.  We also discussed the site audit and how to do it even if you’re an SEO expert? What work goes into building a good backlink campaign? And what are the tech SEO fixes to increase your site’s page rankings and speed? Lastly, Rad answered, “What do most bloggers get wrong when buying backlinks?” Explore the technical SEO and backlink strategies that can improve your site’s overall performance so it can land on top of the SERP! Check out this amazing episode!   Episode Highlights 03:08 What does Rad do? 04:46 The metrics that Rad looks for in SEO due diligence 09:09 How to clean up the Backlink profile? 18:05 Is it good to remove the backlinks? 23:30 Where do people go wrong in buying backlinks? 33:36 Trust in Google Search Engine’s perspective 36:24 Rad's best advice about backlinks! 38:45 Common Tech SEO fixes  49:11 Where can you find Rad?   About The Guest Rad Paluszak is a web developer and software architect with 20 years’ experience. He is a technical mastermind in the SEO industry since 2010. Rad helped Matt Diggity run his SEO agency The Search Initiative and Matthew Woodward with Search Logistics. He recently founded Husky Hamster, an outreach link-building company. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3) Connect with Rad Paluszak: ➥ https://huskyhamster.com/ ➥ https://paluszak.me/ ➥ https://twitter.com/radpaluszak  See omnystudio.com/listener for privacy information.